Industrial innovation only matters if it works in the real world

We built Barbara to help industrial teams bring AI and modern software into distributed industrial infrastructure without compromising security, reliability, or control.

10

YEARS

Driving industrial digitalization. Mastering Edge Computing, Industrial IoT, and AI innovation.

23

COUNTRIES

Trusted by industrial organizations in 23 countries. Orchestrating applications across thousands of distributed edge nodes.

150+

EDGE-READY APPLICATIONS

Industrial and AI workloads ready to deploy from Barbara Marketplace.

1

WEEK

Most organizations take 1–12 months to move industrial applications and AI models to production. Barbara achieves it in days.

Our Story

This is the story of two engineers, David Purón and Isidro Nistal.

We have spent years working in cybersecurity, telecommunications and industrial connectivity. We worked with factories, energy companies and critical infrastructure operators, helping them connect systems that had never been designed for today’s digital world.

Over time, we noticed the same pattern everywhere.

Innovation in IT was moving incredibly fast. Every year brought new technologies, better software and new ways to use data and AI. But in the industrial world, adopting those innovations was still painfully difficult. Not because people didn’t want them, but because the technology was too complex, too fragmented, and required expertise that most industrial teams shouldn’t need to have.

We believed it didn’t have to be that way.

The people who keep our factories running, our energy flowing and our critical infrastructure operating shouldn’t have to become IT specialists just to benefit from modern technology. They should be able to focus on their operations while using the best digital tools available.

So we built Barbara.

Our goal has never been to create technology for technology’s sake. We built Barbara to make advanced industrial software and AI simple to deploy, secure to operate, and accessible to the people who create real value every day.

Today, Barbara helps industrial organizations adopt innovation with confidence, so they can spend less time dealing with technology and more time improving the way the world works.

"Industrial companies shouldn't have to choose between innovation and operational reality. Barbara exists to bring both together."

Leadership Team

Barbara is led by a team that combines deep expertise in technology, cybersecurity, and industrial operations — driving real impact for industry.
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Our investors

Because industrial innovation only matters if it works in the real world