Barbara Teams Up with Hâpy Services to Advance Edge AI in Western Europe

Madrid, September 2nd,2025

A Technological Synergy Driving Innovation

This alliance combines Hâpy Services' recognized expertise in IoT orchestration and distributed device management with BARBARA's advanced Edge AI IoT solutions. Together, the two companies offer a comprehensive suite of managed services enabling European businesses to deploy, manage, and optimize their IoT and Edge AI infrastructures at scale.

Key benefits of this alliance:

- Complete coverage: From connectivity to embedded artificial intelligence

- Integrated managed services: "Plug & forget" solution for businesses

- European expertise: Deep knowledge of local markets

- Scalability: Capacity to manage thousands of distributed devices

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Strategic Target Markets

The alliance focuses on high-growth sectors in Western Europe:

- Smart Cities: Intelligent lighting, waste management, urban mobility

- Energy: Electric vehicle charging stations, smart grids

- Industry 4.0: Predictive maintenance, process optimization

- Intelligent Transportation: Connected mobility solutions

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This alliance with Barbara naturally aligns with the continuity of our managed services. We share the same vision: simplifying technological complexity for our clients while providing them with measurable added value for their operations." – states Clément GUTIERRES, CEO of Hâpy Services

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Hâpy Services clearly understands the importance of bringing hardware and software together—especially in the field of cybersecurity. Their strategic vision aligns perfectly with the megatrend of Edge AI, and as one of the most advanced distributors in Western Europe, they are an ideal partner to capture the enormous opportunity that Edge AI represents alongside Barbara." - Jordi Tarrida, SVP of Sales & Partnerships at Barbara

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About Hâpy Services

Hâpy Services is an MSP specializing in IoT/M2M connectivity orchestration solutions. The company offers Edge AI orchestration services, a solution that enables remote deployment, execution, and management of data applications and AI models on thousands of distributed devices. Since 2021, Hâpy Services has been supporting French industry leaders in their digital transformation with international deployment across France, Spain, Europe, and the USA.

About Barbara

Barbara is the leading Edge AI-native platform for industrial companies to deploy, orchestrate, and manage applications and AI models directly at the edge—enabling real-time, autonomous, and secure operations across distributed environments. By bringing intelligence to the thin edge, Barbara overcomes the limitations of cloud architectures—reducing latency, improving scalability, and cutting costs—while enabling use cases like predictive analytics, computer vision, and intelligent automation.

Trusted by leaders in Energy, Utilities, Oil & Gas, and Manufacturing, Barbara powers containerized AI applications across hundreds of thousands of remote, cybersecurity-sensitive locations such as substations, plants, refineries, and pipelines. With full MLOps support and a marketplace of certified edge apps, Barbara offers a scalable, end-to-end solution to unlock industrial AI at scale. Visit us: www.barbara.tech

Press Contact

Miren Zabaleta- Head of Global Marketing

Barbara

E-mail marketing@barbara.tech

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