Marketing Specialist

Who are we?

We're a deep-tech company, specialised in Industrial Cybersecure Edge Computing. Our purpose is clear: to merge the realms of Edge Computing and Artificial Intelligence (AI) and reshape industries. With a track record of 9 years, we've engineered a suite of products that empowers our clients to accelerate secure, data-driven decision-making.

Our roots are Spanish, and we're backed by notable investments from Iberdrola, Caixa Capital Risc, GoHub, Bizkaia Seed Capital, and SPRI. With offices in Bilbao, Madrid, and Valencia, our influence extends internationally. Our clientele spans energy, manufacturing, water management, and other Industry 4.0 companies.

For a more comprehensive perspective, explore our digital hub: https://www.barbara.tech/about-us

Who are we looking for?

We’re looking for a Marketing Specialist to join our team and help shape and execute our marketing and communication strategy. This role is ideal for a junior/mid-level profile (around 3–4 years of experience) who is eager to grow, take ownership, and make a real impact.

You’ll work closely with the VP of Marketing, collaborating on strategy definition while being responsible for executing a large part of the plan. We value curiosity, adaptability, and a hands-on mindset — someone who feels comfortable navigating uncertainty and is always ready to bring fresh ideas to the table.

Previous experience in B2B marketing is required; experience in industrial or deep-tech environments is a strong plus, though not mandatory. A genuine interest in learning the technical details of our product is essential to communicate its value clearly and effectively.

What you’ll do

• Collaborate with the VP of Marketing to define and evolve the marketing and communication strategy aligned with business objectives.
• Execute the marketing plan across different channels (content, web, campaigns, events, partnerships, etc.).
• Create and coordinate content such as blog posts, case studies, presentations, newsletters, and sales enablement materials.
• Support product marketing initiatives: value propositions, messaging, and go-to-market activities.
• Work closely with Product and technical teams to understand the product and translate complex concepts into clear, compelling messages.
• Manage and continuously improve our digital presence (website, social media, email marketing, etc.).
• Monitor performance metrics and contribute to reporting and analysis to optimize campaigns and initiatives.
• Proactively propose new ideas, formats, and experiments to improve brand awareness and lead generation.

What you’ll bring

• 3–4 years of experience in a marketing role, preferably in B2B environments (startup or tech experience is a plus).
• Experience participating in both marketing strategy and execution.
• Strong written and verbal communication skills, with the ability to simplify complex or technical topics.
• Curiosity and willingness to learn about technical products, especially in industrial or deep-tech contexts.
• Hands-on experience with common marketing tools (CMS, email marketing platforms, analytics tools, CRM, etc.).
• Ability to manage multiple initiatives at once and prioritize in a fast-changing environment.
• Comfortable working in English (intermediate to advanced level).

Bonus points

• Experience in industrial, IoT, Edge Computing, AI, or cybersecurity-related sectors.
• Familiarity with product marketing or go-to-market strategies.
• Basic understanding of SEO, performance marketing, or marketing automation.
• Experience collaborating closely with sales or product teams.
• Experience using Hubspot as a marketing automation tool and CRM.

Soft skills

• Curious and proactive: eager to learn, explore, and propose new ideas.
• Dynamic and adaptable: comfortable working with ambiguity and evolving priorities.
• Ownership mindset: takes responsibility and follows through.
• Collaborative: enjoys working cross-functionally and learning from others.
• Creative but pragmatic: balances fresh ideas with business needs.

What to expect

• A young, dynamic company in a phase of expansion.
• Working with cutting-edge technologies like Edge Computing, Artificial Intelligence and Cybersecurity –an exciting environment for continuous learning.
• Collaboration with an experienced entrepreneurial team.
• A flexible and comfortable work environment to balance with personal life.
• A highly skilled technical team with a healthy, respectful, and close relationship among its members.

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