Alex is the SVP of Product & Marketing at Barbara and a passionate builder of systems, teams, and ideas. With a deep-rooted love for turning concepts into real, impactful solutions, he has thrived in deep-tech environments, managing large international projects, founding new departments from the ground up, and successfully leading high-performing development teams. He is also dedicated to sharing knowledge, having taught technology and innovation at various universities and business schools. His expertise lies at the intersection of innovation, execution, and team-building, driving cutting-edge advancements in technology.