Alex Cantos

Alex is the SVP of Product & Marketing at Barbara and a passionate builder of systems, teams, and ideas. With a deep-rooted love for turning concepts into real, impactful solutions, he has thrived in deep-tech environments, managing large international projects, founding new departments from the ground up, and successfully leading high-performing development teams. He is also dedicated to sharing knowledge, having taught technology and innovation at various universities and business schools. His expertise lies at the intersection of innovation, execution, and team-building, driving cutting-edge advancements in technology.

linkedin icon

List of articles

Requiem for the AI Model

Everyone is chasing generative AI and autonomous agents, but the industrial AI that already delivers, predictive maintenance and computer vision, never left the factory floor. A field reality check on hype versus what actually works, and why the best engineering starts with the problem, not the technology.

Industry at the Edge

Software Eats Hardware for Breakfast

Most people in industrial automation still believe that hardware is inherently more reliable than software. But many of the assumptions behind that belief were formed decades ago, before connected operations, edge computing, and software-defined industrial systems became a reality. In this article, we challenge five of the most common myths about software in industrial environments.

Industry at the Edge

Barbara 3.3.0 - A New Update Experience for Your Edge Nodes

Barbara 3.3.0 is here! Updates are simpler, deployments are more flexible, network management is more autonomous, and security is stronger than ever. Let’s dive into the key highlights.

Releases

Industrial Edge Architecture for Dummies

Industrial digitalization has become unnecessarily complex, with AI-first strategies before they even get started. In this article, we explore a simpler approach: start by connecting one machine, collecting one stream of data, building one dashboard, or automating one workflow. Because starting small is often the smartest way.

Industry at the Edge

The Quest for the IT/OT Engineer

Every industrial company today is looking for the same profile: someone who understands machines, networks, data, cloud, and AI. Someone who can connect a PLC, deploy a container, troubleshoot a VPN, and explain why the data pipeline is broken. And... surprise, surprise... they can't find it. In this article we explain why.

Industry at the Edge

Why Most Industrial Data Strategies Fail

Many industrial companies have a data strategy, yet very few can honestly say their business is better because it. The reason often isn’t technology or talent, but a missing piece in what we call the Triangle of Digitalization — a simple framework that reveals why most data strategies quietly fail.

Industry at the Edge

Barbara 3.2.0 - All the power in one new Dashboard

Barbara 3.2.0 is here full of brand new features to make your life easier. A new dashboard, a new map, alerts and notifications and much more. Let's explore what it brings!

Releases

All Your App Logs in One Place

We’re excited to announce a highly requested feature: the unified log viewer. Quietly introduced in version 3.0.1, this powerful addition brings clarity, flexibility, and control to your real-time application monitoring.

Releases

Barbara platform release 2.7.5: upgrading the UX in your experience with Barbara

We've just launched an to Barbara 2.7.5, a version focused entirely on enhancing your user experience and a big step in our journey to make Barbara the most UX-friendly Edge AI platform in the market.

Releases

Welcome to a new era of industrial intelligence. Introducing Barbara Marketplace for Edge AI apps

We are thrilled to announce the launch of Barbara Marketplace, a revolutionary addition to our Edge AI Platform that will redefine the landscape of industrial AI deployment.

Releases

Barbara platform release 2.3.0: New views, new cards and more

The new version v2.3.0 of the Barbara platform focuses on making it easier to manage your edge applications, giving you a new view centered on them, and making general information monitoring of your nodes more user-friendly.

Releases

Barbara platform release 2.3.0: New views, new cards and more

The new version v2.3.0 of the Barbara platform focuses on making it easier to manage your edge applications, giving you a new view centered on them, and making general information monitoring of your nodes more user-friendly.