Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

linkedin icon

List of articles

Industrial IoT: the answer to industrial digitisation

IIoT or Industrial Internet of Things is now a reality that has become a strategic priority for 94% of industry executives. We analyze the multiple advantages in efficiency and optimization that are guiding this decision, making the industrial sector a leader in the implementation of IoT in industry.

Technology

Advantages of Edge Computing in Industrial environments

Because of the advantages it offers, Edge Computing is receiving great interest from the most advanced industrial sector. The reality is that Edge Intelligence together with IoT is being implemented by the most innovative companies.

Technology

How IoT Technology Can Improve Industrial Efficiency

By enabling us to reduce resource consumption, predict maintenance needs and improve our overall efficiency, IoT technology can have a major impact on the industrial sector.

Technology

Providing Intelligence to Power Grids with IoT

Smart grids are able to offer a simultaneous vision of consumption and production, enabling a more efficient and sustainable management of energy, thus consolidating itself as the definitive solution in the management of networks of the future.

Smart Grid

IoT in the wind sector and its role in the European Green Deal

IoT helps improve the efficiency, productivity and reliability of wind farms whose goal is to maintain 100% production and availability.

Smart Grid

IoT Devices: 4 Benefits for Energy Companies

IoT devices streamline operations and increase efficiency in the renewable energy industry and other generation sources. Discover more benefits in this article.

Smart Grid