Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

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List of articles

Barbara and Inductive Automation Collaborate to Scale Ignition® SCADA Deployment at the Edge

Barbara and Inductive Automation collaborate to enable instant deployment of Ignition® via the Barbara Edge Orchestration Platform. With Ignition® now available in the Barbara Marketplace, industrial users can seamlessly deploy and manage SCADA applications at the edge, drastically reducing installation time, manual effort, and maintenance costs.

Technology

Barbara and ASRock Industrial Announce Strategic Collaboration to Advance Edge Computing for Industrial Infrastructure

The strategic collaboration merges ASRock Industrial’s high-performance computing systems with Barbara’s secure Edge AI platform, enabling remote orchestration, zero-trust security, and scalable, software-defined automation for Industry 4.0.

Barbara

Inside InnoVerse 2025: How Barbara and Tech Mahindra Are Advancing Edge AI at Scale

At InnoVerse 2025 in Hyderabad, Barbara joined Tech Mahindra and global industry leaders to spotlight the rise of Edge AI as a megatrend in industrial transformation. As enterprises race to operationalize AI at scale, Barbara is helping lead the charge, building a collaborative Edge AI Ecosystem that will accelerate the adoption of AI in Industry.

Barbara

Edge MLOps with Barbara: Operationalizing AI at the Edge

As industries seek faster insights and real-time responsiveness, Edge MLOps (Machine Learning Operations at the Edge) is emerging as a game-changer. Unlike traditional MLOps that rely on centralized cloud infrastructure, Edge MLOps enables machine learning models to be deployed, monitored, and retrained close to the data source.

Edge MLOps

Strengthening the Power Grid with Edge Intelligence

The project showcases the benefits of substation virtualization, which enables real-time monitoring, AI-driven fault detection, improved security planning, and cost-effective upgrades. At the core is Barbara’s Edge Node, capable of processing 4,000 signal samples per second and capturing event-triggered data using GOOSE connectors, mirroring the functionality of a physical oscilloscope, remotely and securely. Learn more in the following article.

Smart Grid

GS-Inima Transforms Water Operations with Barbara’s Edge Computing Platform

Discover how GS-Inima seamlessly connects its OT systems with its central IT platform (SAP) by deploying applications at the Edge while centrally managing, updating, and securing all devices and apps from a single interface.

Smart Water

Edge Computing and DataOps, and Why this Combination Matters to Industry

Edge Computing and DataOps are different, and they’re most effective when used together. But by starting with a secure, flexible, and robust edge computing platform like Barbara, industrial companies can create a future-proof foundation that supports any DataOps toolset, avoids vendor lock-in, and is ready to scale into the next generation of intelligent industrial systems.‍

Technology

Edge AI in Action in The Oil & Gas Industry

The Oil & Gas industry is embracing AI, automation, and digitalization, but deploying these technologies remains a challenge. Harsh environments, connectivity issues, and massive data volumes make traditional cloud-based AI solutions impractical. In this post, we dive into the challenges of data processing in Oil & Gas and how the Barbara Edge AI Platform delivers a robust, scalable, and secure solution tailored for the industry.

Oil & Gas

The Shift to Servitization: A Game-Changer for Manufacturers

Product servitization has been around for nearly 30 years, but what is different today is the inclusion of emerging and enabling technologies like IoT, Edge Technologies and AI to support the transition from user-owned to provider-owned assets that are wrapped with asset life cycle services.

Smart Manufacturing

Unlocking the Power of Machine Data with Barbara Edge AI at CORREA.

For years, CORREA relied on traditional IoT platforms to monitor its machines, but limitations soon became clear. Data access was restricted, and whenever connectivity was lost, valuable insights disappeared. Worse yet, machine data was stored in a vendor’s cloud, leaving CORREA without true ownership or control. With the adoption of Barbara’s Edge AI platform, CORREA achieved 1) Real-Time machine monitoring 2) Data governance & sovereignty 3) Greater flexibility and 4) Remote control of their machines. Learn how.

Discrete Manufacturing

Ensuring GxP Compliance in the Pharmaceutical Industry with Barbara

In the highly regulated pharmaceutical industry, GxP compliance is essential for product quality, safety, and efficacy. As regulatory landscapes continue to evolve, pharmaceutical companies must embrace digital transformation to remain compliant and competitive. Barbara’s Edge AI Platform not only help organizations meet GxP compliance but also enhance efficiency, reduce costs, and accelerate innovation.

Pharmaceutical

Edge Orchestration for Distributed Environments at Enerclic

Enerclic, a leader in energy monitoring and control, needed a scalable and secure edge solution to manage its growing fleet of remote devices efficiently. The goal was to improve deployment processes, strengthen cybersecurity, and grant clients greater autonomy in managing remote assets. Discover how they managed to streamline operations and meet the highest industrial cybersecurity standards.

Photovoltaic Plants