Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

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List of articles

From Data Collection to Intelligent Edge with Barbara: A Step-by-Step Guide of the Data Journey in Industry

Developing a data-centric strategy takes companies on a journey from data collection to the creation of advanced AI models. This article explores the stages of an industrial organization's data journey, the challenges they face, and how Barbara’s solutions meet their needs at every step of their digital journey.

Smart Manufacturing

Barbara and SMPnet announce Marketplace Partnership on Power Grid Management Software

SMPnet’s Optisys software is now available on Barbara’s Marketplace, thanks to a strategic partnership. This collaboration combines SMPnet’s grid optimisation expertise with Barbara’s cybersecure infrastructure, enhancing scalable, low-latency power grid management for greater resilience and efficiency in high renewable energy adoption.

Technology

Edge AI in Cement: Deploying Real-Time Predictive Models for Fuel Savings in Clinker Kilns

By implementing Barbara's Cybersecure Edge Computing platform, Argos achieved real-time operational control, significant cost reductions, and unlocked scalable solutions across its facilities. Key results included $200,000 in annual fuel savings per plant, a 60% reduction in bandwidth costs, and the ability to deploy new applications on its existing Edge infrastructure. Explore the full story here.

Smart Manufacturing

Deploying Software PLCs at scale, with Barbara Edge Orchestration. Webinar Key Takeaways

Our recent webinar with UAO featured a live demonstration of Barbara’s platform in action, showcasing how Schneider’s SoftdPAC runtimes can be deployed across multiple industrial PCs, regardless of the hardware manufacturer, all managed remotely from a centralized platform developed by Barbara.

Smart Manufacturing

Barbara to Equip Iberdrola with Edge Computing Firmware for Secondary Substations

Barbara will adapt the edge computing firmware for Iberdrola´s substation sensorization and automation and will empower third parties to integrate their software solutions driving the future of Iberdrola´s digital grid.

Barbara

Substation Virtualization: How Aduriz Distribución is Embracing Edge Computing for Smart Grids

Aduriz Distribución, a leading electric power distribution company, identified a clear need to modernize its infrastructure. Partnering with Barbara, the company deployed Edge Computing in two low-voltage substations using Barbara’s Industrial Edge Platform. This initiative marks a major step toward substation virtualization, enabling Aduriz to enhance system performance and deploy real-time intelligence models that drive smarter, more efficient grid management.

Smart Grid

Optimizing Chemical Usage in Water Plants Through Machine Learning at the Edge.

By implementing real-time optimized Machine Learning algorithms at each of its desalination plants, ACCIONA a global infrastructure operator, managed to minimize the use of reactive chemicals, eliminate associated regulatory penalties, and leverage an edge infrastructure to implement new predictive applications for water quality control. In this article, we explore the intricacies of the project.

Smart Water

Scaling Edge AI in Manufacturing

Many companies find themselves underprepared for the complexities involved in expanding their projects within the Edge. Proof of concepts (POCs) typically focus on one or a few locations, but if successful, they must scale to hundreds or even thousands of locations. This article highlights key considerations for technology leaders navigating the Edge AI landscape.

Smart Manufacturing

Building an Edge Computing Strategy. Getting Started ( Part I)

Edge Computing is becoming a critical component, enabling organizations to leverage edge data in unprecedented ways. However, embarking on an Edge Computing project can be daunting, as building an edge solution requires significant time, investment, and a highly skilled team.This article explores the essentials for getting started with Edge Computing.

Smart Manufacturing

How to Maximize your Edge Data: Transitioning from Connected Edge to an Intelligent Edge

View our on-demand webinar "How to Maximize your Edge Data". Whether you're just starting to collect data and want to maximize its potential or you're deep into your digital transformation journey and aiming to harness AI at the edge, this webinar provides actionable insights applicable to every stage of your enterprise’s edge journey.

Industry at the Edge

Transforming Industrial Manufacturing with Edge AI

AI empowers machines to learn from data, make smarter decisions, and adapt in real time, driving unprecedented efficiency in manufacturing. The convergence of AI and automation is reshaping the industry and accelerating innovation. In this article, we explore how organizations can successfully embark on their Edge AI journey.

Smart Manufacturing

Scaling your Industrial Edge Computing Projects with an Edge Management and Orchestration tool

As organizations' appetite for seizing opportunities at the edge grows, data-driven industries must carefully select the right infrastructure to seamlessly scale from initial implementations to large-scale deployments across multiple facilities.This article explores why an Edge Management and Orchestration tool is essential for efficiently and securely scaling edge computing initiatives.

Technology