Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

linkedin icon

List of articles

Edge AI: Catalysing Transformation in the Chemical Industry

In the age of AI, the chemical industry finds itself on the brink of a major shift, propelled by the demands for enhanced efficiency, sustainability, and innovation.‍ Edge AI emerges as a key technological enabler, offering unparalleled capabilities for real-time monitoring and control, predictive maintenance, supply chain management, and enhancing sustainability and energy waste optimization.

Smart Manufacturing

The Benefits of Virtualizing Electrical Substations

The virtualization of electrical equipment is becoming a game changer. By decoupling hardware from software, organizations can unlock significant advantages, from cutting costs and reducing maintenance to boosting safety. In this article, we explore the key benefits and challenges of virtualizing substations and how this approach is transforming the way critical infrastructure is managed.

Smart Grid

Making the Intelligent Power Grid Happen with Barbara Edge AI Platform

We are back at ENLIT Europe 2023, to showcase how Transmission and Distribution System operators can improve their operations by virtualizing HV, MV and LV substations and add intelligence to their assets with Edge AI Technology.

Smart Grid

Smart and cybersecure machines with Edge technology: A vision of the industrial future.

As thousands of millions of assets are connected to the Internet the industrial world faces new challenges when it comes to connectivity and cybersecurity for real-time automation and decision making . In this talk we address the key role of an Edge Platform as a solution to overcome the Data Gravity issue of the Cloud.

Smart Manufacturing

Edge AI Revolution: Exploiting the Growing Market Opportunity for Machine Learning

By 2025, a staggering 75% of enterprise data will be created at the edge. Moreover, by 2027, deep learning will be in over 65% of edge use cases. As the volume of data continues to increase, computing is shifting towards the edge. This presents a unique opportunity for AI /ML Teams to learn and adopt best practices in implementing Machine Learning in the Edge. Learn more and replay our webinar on The Cutting Edge of MLOps.

Industry at the Edge

CIRED 2023. Why virtualization is instrumental for DSOs to gain full value from their assets

Companies are increasingly interested in virtualizing electrical equipment because it offers a range of benefits for their operations. Virtualization reduces the need for physical infrastructure, which can result in cost savings, reduced maintenance requirements, and increased safety. We will be at CIRED 2023, showcasing how to virtualize substations from Transmission to Middle and Low Voltage networks through Edge Computing Technology.

Smart Grid

Edge AI: Deploying AI flexibility algorithm in Substations

With the increased number of distributed energy resources DERs onto the grid, energy operators need a predictive system based on consumption and production patterns to help them avoid congestion and overvoltage events in the grid. In this article, we cover a specific project we are running under the i-nergy programme, an EU-funded initiative aiming to support and develop new AI-based Energy Services.

Smart Grid

The Emergence of Edge AI. A Game changer for Industries

Gartner's Emerging Technologies and Trends Impact Radar shows IT leaders where to capitalize on market opportunities. Its latest feature for 2023 points to EDGE AI as the next breakthrough technology. With the growing demand for real-time AI solutions and the need for decentralized data processing, AI at the Edge has been positioned as a critical technology this year.

Technology

Barbara the Industrial Edge Platform for advanced management and prediction of faults in electrical panels

Supported by the Basque Energy Cluster and Innovasturias, the I+CCM project that stands for "Intelligent Engine Control Centre" aims to develop a solution to equip the switchboards that make up an electrical system with intelligence and interaction capacity via Industrial IoT.

Smart Manufacturing

Barbara featured at STL Partners' Top 2023 Edge Computing Companies

This year, STL Partners asked companies to provide more information on their financial milestones associated with edge computing, as well as for details on the practicalities of edge applications that they are enabling. By doing so, the firm was able to chart the increase in maturity of edge offerings, with more companies seeing significant revenue streams coming from their edge portfolio.

Barbara

Smart Water: real-time monitoring and control using Edge Nodes

To operate more efficiently, water management operators face the challenge to monitor in a unified and comprehensive way all components that make up the OT and industrial automation architectures. The use of Edge Nodes allows connectivity with different equipment in each installation regardless of the various data reporting equipment. Discover how utility companies can access sophisticated intelligence to support water operators using Edge Computing.

Smart Water

IoT Edge and AI in water industry: from remote metering to smart water management

How can the water industry benefit from IoT Edge and AI? IoT is one of the technologies that has made a strong entry into the water industry, developing solutions rich in monitoring, analytical, and automation features. Meanwhile, Artificial intelligence (AI) is making its mark on the water industry, powering intelligent operations using machine learning to optimize resource use and operational budgets for organizations.

Smart Water