Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

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List of articles

Barbara the Industrial Edge Platform for advanced management and prediction of faults in electrical panels

Supported by the Basque Energy Cluster and Innovasturias, the I+CCM project that stands for "Intelligent Engine Control Centre" aims to develop a solution to equip the switchboards that make up an electrical system with intelligence and interaction capacity via Industrial IoT.

Smart Manufacturing

Barbara featured at STL Partners' Top 2023 Edge Computing Companies

This year, STL Partners asked companies to provide more information on their financial milestones associated with edge computing, as well as for details on the practicalities of edge applications that they are enabling. By doing so, the firm was able to chart the increase in maturity of edge offerings, with more companies seeing significant revenue streams coming from their edge portfolio.

Barbara

Smart Water: real-time monitoring and control using Edge Nodes

To operate more efficiently, water management operators face the challenge to monitor in a unified and comprehensive way all components that make up the OT and industrial automation architectures. The use of Edge Nodes allows connectivity with different equipment in each installation regardless of the various data reporting equipment. Discover how utility companies can access sophisticated intelligence to support water operators using Edge Computing.

Smart Water

IoT Edge and AI in water industry: from remote metering to smart water management

How can the water industry benefit from IoT Edge and AI? IoT is one of the technologies that has made a strong entry into the water industry, developing solutions rich in monitoring, analytical, and automation features. Meanwhile, Artificial intelligence (AI) is making its mark on the water industry, powering intelligent operations using machine learning to optimize resource use and operational budgets for organizations.

Smart Water

IoT Edge in the Industry 4.0

In IoT deployments, it is common to hear the term Edge. Many IoT solution vendors, especially in the industrial environment, acknowledge the capabilities of the Edge to generate business value. But what is IoT Edge and what is its relationship with Edge Computing?

Cybersecurity

Barbara organises the first major event on Industrial Edge Computing in Spain

Industry at the Edge by Barbara is an annual event directed to the community of professionals, startups and corporations around technological innovation in the industry. In a horizon of uncertainty in terms of escalating costs Edge Computing is set to become a game-changer in the industrial revolution.

Press

Thin Edge Computing vs Thick Edge Computing

The growth of Edge technology is causing a revolution on the path to Industry 4.0, and the need has arisen to define different parts of the Edge and their functionalities. Concepts such as thin edge and thick edge have emerged from the exponential growth of Edge Computing technology, which industry experts claim is the key to the digital transformation of critical industrial infrastructures.

Technology

Power Grid Virtualisation through Thin Edge Nodes

An increasingly complex Smart Grid requires two main aspects: visibility and, above all, the ability to automate decisions. This ability to make decisions autonomously is made possible through virtual applications on the edge nodes.

Smart Grid

Barbara IoT raises 2.5 M€ in funding from Caixa Capital Risc and Iberdrola

«We already work with multinationals in sectors such as electricity, water management, critical infrastructure and telecommunications. This financing round will allow us to grow in these markets and accelerate our European expansion.” David Purón CEO and Co-founder

Barbara

Barbara will participate in Amazon Web Services Clean Energy Accelerator 2.0

Barbara has been selected amongst 12 startups to take part in this cohort of the accelerator out of over 424 applicants from 58 countries. The programme will connect startups with leading energy organizations including ENEL, ENI, Iberdrola, GALP, Siemens Gamesa and Total Energies, to work together in solving complex clean energy and decarbonization challenges.

Smart Grid

Predictive Artificial Intelligence for Port Governance

The Consortium created by Barbara, RKL and Keynetic will develop the "Global Safey and Security Center " for Puertos del Estado with the mission to manage the physical and logical security of ports with Machine Learning and Artificial Intelligence techniques. Discover more.

Logistics

Barbara participates in the Iberdrola-led Consortium on Artificial Intelligence applied to Energy

The project, which started mid-2021 is part of the Missions program funded by the Ministry of Economic Affairs and Digital Transformation within the IA4TES MIA 2021 project, aims to develop advanced Artificial Intelligence technology in the energy sector, both in renewable generation, networks and at the customer level.

Smart Grid